Lufthansa Innovation Hub

OPERATIONAL AND ANALYTICAL HIGH

Branch
Transport
Customer since
2022
To the Website
https://www.lh-globalspaces.com/

The Project

The company Lufthansa Innovation Hub approached us with the task of performing a status quo analysis for their Google Ads account and a market and competition analysis. Based on this, we renewed the setup of the account structure and the tracking setup incl. Google Tag Manager and took over the support of national and international campaigns.

Provided Services

  • Conducting a status quo analysis of the existing Google Ads accounts with corresponding recommendations for action
  • Preparation of a market and competition analysis
  • Conception and setup up a new Google Ads account structure for the German and American markets
  • Configuration of a new tracking architecture and implementation of a Google Tag Manager
  • Operational control and optimization of all Google Ads activities
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About the customer

The Lufthansa Innovation Hub is the digitalization unit of the Lufthansa Group. As an interface between the parent company and the global Travel & Mobility Tech ecosystem, it develops new digital business models along the entire travel chain. In this way, the company aims to shape the Lufthansa Group's tomorrow and the day after tomorrow digitally and innovatively and ensure that travel runs smoothly in the future.

Shopify-Partner

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More References

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Darstellung des Website Design Lufthansa Innovation Hub

Converting a niche of users into valuable leads was the challenge with this client.

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