The Project

We started at Easee with a detailed website analysis, based on which we derived recommendations. Next, we defined target groups for all relevant advertising channels and developed a multichannel performance marketing strategy for various campaigns, including five-figure budget planning. Next, we determined the account strategy and structure, keyword research, formulating wordings for visuals, campaign optimization, and campaign reporting. Furthermore, we developed content ideas relevant to SEO and SEA. We are also responsible for the operational setup and support of Google Ads, YouTube, Paid Social Ads, LinkedIn Ads, and Microsoft Ads.