founderholics GmbH

E-commerce at the pulse of time

Branch
Food & Beverages
Customer since
2022

The Project

Our engagement with Founderholics commenced with a comprehensive analysis of the current status for all brands, with a specific focus on detailed examinations of online stores. Leveraging the insights gained, we devised a new digital strategy and executed the optimization of the online stores. Serving as an ongoing strategic partner, we actively engage with the management and employees, providing valuable insights into digital strategy. Utilizing our expertise, we supported Founderholics in the recruitment and hiring of marketing specialists and continue to play a role in project management. Over the course of our collaboration, we developed a store blueprint with best practices to establish structured and efficient processes. Additionally, we designed and implemented visual dashboards, enabling cross-channel analysis of all marketing activities.

Provided Services

  • Conducted status quo analyses for all brands, including detailed store analysis and evaluation, leading to actionable recommendations.
  • Executed store optimization, prioritizing user experience (UX) and enhancing the conversion rate.
  • Developed a new digital strategy through workshops, on-site consulting, and ongoing collaboration as a strategic sparring partner for management and employees.
  • Conducted a status quo analysis of existing Google Ads accounts and established new account structures tailored for the German market.
  • Operatively managed and optimized Google Ads campaigns for sustained performance.
  • Conceptualized and implemented a new tracking architecture, ensuring GDPR compliance and consent management, and migrated all brands to Google Analytics 4.
  • Facilitated the recruitment and hiring of marketing specialists, from marketing employees to the head of marketing, including defining requirements and creating job advertisements.
  • Created and implemented an omnichannel strategy for Founderholics' core brands.
  • Developed a detailed catalog of recommendations and a store blueprint for streamlined future processes.
  • Led workshops for collaborative roadmap development and presented in-depth analyses of the status quo, market dynamics, and competitors.
  • Designed and created data visualizations for cross-channel marketing analyses, connecting various platforms such as Shopify, Google Analytics, Google Ads, Amazon Seller Central, and Amazon Ads while consolidating diverse data sources.
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About the customer

Founderholics, headquartered in Mainz, is a dynamic company specializing in the development of unique food products and brands. With a distinctive emphasis on science, nature, and sustainability, Founderholics caters to diverse customer needs both online and in retail. What sets the company apart is its acute understanding of the end consumer's perspective. Founderholics specializes in crafting individual brands and white-label products, always staying attuned to the latest trends and consumer preferences.

Shopify-Partner

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