The Project

With a focus on meeting the vitamin and nutrient needs of moms and babies, our project began with a comprehensive analysis of the market and competition. Following this research, we conducted a workshop to devise the best e-commerce strategy and project plan. Armed with valuable insights, we proceeded to implement a robust webshop using the Shopify platform. To amplify the brand's reach, we established a Google Ads account structure and seamlessly integrated a tracking architecture, ensuring GDPR compliance and effective consent management. This meticulous approach guarantees that both the website and all advertising initiatives align with the current requirements of the German market.